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The first and most common short code is a dedicated short code, which is owned and used by one brand or organization. The second type of SMS short code in the United States is a shared short code, which is owned by an SMS software provider, and used by many different brands and organizations. To avoid messaging issues between brands and organizations all using the same short code, an SMS software provider will assign a unique SMS keyword to each brand or organization, allowing the software provider to determine which SMS campaign a consumer is trying to interact with.
For example, let's say there's a retail store, and a restaurant both using the shared SMS short code If consumers wanted to interact with the retail store's SMS campaign, they'd first have to text message the retail store's unique SMS keyword. For consumers that wanted to interact with the restaurant's SMS campaign, they'd have to text message the restaurant's unique SMS keyword. To learn more about the differences between shared short codes and dedicated short codes, click here.
To see a complete directory of both dedicated and shared short codes in the United States, click here. The first type of short code is a shared short code, which is owned by an SMS software provider, and used by many different brands and organizations. The second type of SMS short code in the United States is a dedicated short code, which means that it's owned and used by only business or organization.
To see a complete directory of both shared and dedicated short codes in the United States, click here. The SMS keyword is sent in a text message to a specific SMS short code, which will return a text message response based on what SMS campaign that keyword is associated with.
A mobile terminated message, or sometimes referred to as an "MT message" in the mobile marketing industry, is simply any message that is sent from a brand or organization, that is received by a consumer's mobile device. A mobile originated message, or sometimes referred to as an "MO message" in the mobile marketing industry, is simply any message that is sent from a consumer's mobile device, that is received by a brand or organization.
An SMS aggregator provides the connection between the wireless carriers and the SMS marketing software providers, for receiving and transmitting text messages through an SMS short code. For a list of SMS aggregators, click here. In SMS marketing, an SMS application provider provides brands and organizations the software to not only host their SMS short code, but receive and send text messages through their short code.
Learn more about purchasing a short code. Short Code Purchase Information. Skip to content About Us. Answers to your most common SMS short code questions.
What is the U. Short Code Directory? What are the functions of the U. Providing short code resources that are publicly available, giving people the ability to learn about the short code industry.
How do I request a change to the directory? Where can I find more information about the U. Selecting a Short Code What are the benefits of a dedicated short code? Brand Recognition: Just as customers come to recognize a brand's website address, number, or social media handles, so will they with a brand's SMS short code. Dedicated short codes provide complete exclusivity of the short code number.
SMS Keyword Exclusivity: With a dedicated short code, brands are free to use any imaginable SMS keyword, allowing for maximum creativity, and functionality. Brand Security: Dedicated short codes allow brands the ability to control the entire consumer experience from end to end. Dedicated codes ensure the consumer's mobile messaging experience is consistent with brand expectations. Activity Control: Dedicated short codes allow brands to have complete control of how their short code is used.
Control in this instance is critical for any national brand. Scalability: When it comes to mass text messaging, messaging speed is critical. Dedicated short codes allow your brand to have direct access to wireless carriers. Data Ownership: By utilizing a dedicated SMS short code, a brand will have unfettered access to the SMS messages you and your customer exchange, allowing for them to have complete insight into their communications.
Database Portability: Customers come to know and expect your brand's messages on a specific short code number. It's important for brands to own that number in the case of a migration to another SMS provider. Expanded Functionality: With a dedicated short code, your brand can run certain types of text messaging campaigns, that would not be possible on a shared short code. For example, a dedicated short code would allow your brand to run a text messaging campaign where customers could simply text message you their email addresses.
This type of campaign functionality is only available when you have a dedicated short code. Increased Messaging Throughputs: When a brand uses a dedicated short code, they're getting exclusive access to their own messaging server, ensuring that they get the highest messaging throughputs available, without any slowdown in messaging speeds.
I'm ready to select a short code, who do I contact? What are some good tips to selecting a good short code? Can I buy a short code, rather than lease it? How can I lease a short code? Read the entire blog and give us your feedback about this subject and point out any areas that I have missed or did not cover completely. We can all help each other out here and that is why I have started this blog.
You simply go to a search engine like Bing or whichever and type in Chico Ladies Clothing or similar search term and you will get a list of ladies clothing stores in Chico.
If you are a ladies clothing store doing business in Chico would you want to be one of the choices this consumer has to pick from? Of course. Today the Search Engines are returning search results from both the desktop search engine and mobile search engine regardless of how you search.
Soon Google and other Search Engines will soon only return Mobile Search Engine Results when consumers are searching on mobile devices. How will they find you? Simple, on their cell phone using mobile search IF you have taken the time to get set up on the small screens of cell phones you will be easily found. If you have an existing site the price can be lower. Think about it for a minute. How much do you spend on a single ad in a weekly or daily newspaper? Your ad generally gets read by.
Actual response rates, meaning buyers that shop at your store because of the ad are a lot lower. With a mobile website if you have someone build it for you. You can advertise over and over. While desktops and laptops have a large screen able to accommodate a great deal of information cell phones and smart phones do not, yet.
So your immediate need is to make the information they receive and see on their mobile devices relevant to what they are searching for. As a business owner you are looking at a window of opportunity that will not come around again for quite some time if ever. At the outside you have a year or less to get started and reap maximum results.
Back in the 90s when the web really kicked into action there was a giant rush for relevant web addresses. Now there is another rush because mobile searches are different and therefore use different key words for the search. I hope this article conveys that passion from which I speak. I also know that there are other, equally relevant forms of advertising that need to be pursued as well.
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