Oracle could see a nice return on its investment when TikTok Global goes public in the U. Oracle has not yet said how much it would pay for that stake. But most important to Oracle is using its TikTok deal to show its prowess in cloud computing, a market dominated by Amazon Web Services and Microsoft 's Azure. Oracle earlier this year landed a buzzy new cloud contract with Zoom , and hopes to use the TikTok deal as another model to provide security and cloud services to other companies down the road.
Oracle will move TikTok's services from other clouds run by Alibaba and Google to Oracle's cloud, according to a person familiar with the deal.
Oracle also isn't interested in managing TikTok's business, sources said. Due to this addictive nature of the type of content, it is very easy for people to keep watching random videos for hours. TikTok does not have any space for traditional display ads and is not even in competition with other social media platforms, in terms of it being a marketing channel.
However, due to its fast growth and rising popularity, many brands are now realising the potential of TikTok as a marketing channel. Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content. Brands are also leveraging hashtags, in a more or less similar fashion as on other social media platforms, to promote their TikTok marketing campaigns. The contest urged users to create video content wearing denim of course and using the hashtag.
Another way in which brands can use TikTok is to collaborate with TikTok celebrities to create brand-specific promotional content. This will be similar to any other influencer collaboration, just with the second TikTok video format. The current popularity of the TikTok app is astonishing but still does not guarantee that it will ever reach the levels achieved by other social networks like Instagram and YouTube.
Vine was an extremely popular video-sharing platform back in the day, but it is completely out of the picture now. And there are many other apps that quickly rose to fame and then disappeared. To maintain its current popularity, TikTok will have to keep innovating and finding new ways to engage their user base. They will also have to make the platform more marketing-friendly for brands in order to establish the app as a social network that is going to stay.
With more brands looking to TikTok to further expand their social media marketing reach, TikTok is on the right track. If it is able to capitalise on brand engagements, it is sure to grow further and may even be able to compete with other social media platforms.
In a nutshell, TikTok is a fun, entertaining, and addictive app which has seen a surge in popularity in the last few months. TheTik Tok app also has the potential to become the next big marketing and social networking platform.
However, how the app creators leverage this potential and maintain the current popularity of the app, has yet to be seen. What type of TikTok content are you addicted to? TikTok is a short-form, video-sharing app that allows users to create and share second videos on any topic. Its creator, Bytedance, runs a different version of the app, Douyin, in its home market, China. For many years, he echoed Mr. Zuckerberg in saying he ran a tech company, not a media outlet, which meant he should not be imposing his own judgments over content.
Zhang may have thought he was insulating himself in China. Zhang wrote in a public letter of apology. In response, Toutiao began featuring more stories about Mr. Xi at the top of its feed. TikTok had some early scrapes with foreign governments.
In , Indonesia temporarily blocked it for hosting inappropriate content. Despite the challenges, Mr. Zhang said at an event in Beijing that year that going global was the only way to get access to the talent and resources needed for long-term success. His choice was prescient in hindsight, though perhaps not in the way he intended. The Trump administration has for years sought to undermine the giant Chinese maker of telecommunications equipment and smartphones. It, too, has been called a national security threat by White House officials, who fear the Chinese government could use Huawei gear for espionage.
The data TikTok gathers could be full of valuable customer information. Walmart WMT is buying 7. The largest TikTok user base is in India, where the app had million users in Another million people use Douyin, the Chinese version of TikTok, each day.
TikTok operated in countries worldwide in If the Business of Apps is correct, one out of four people who use TikTok become regular users. The average user spends 52 minutes on TikTok each day, Oberlo claims. Users view over one billion videos on TikTok every day.
The algorithm identifies the videos that users are most likely to watch. TikTok could show a young person who enjoys watching auto videos, footage of the latest model cars, for example. TikTok could send videos about hardware or tools to people who watch how-to videos for home improvement projects. I now manage all my stock investments using Stock Rover. Moore - Founder: LiberatedStockTrader. Walmart could ship those products straight to customers and eliminate the ordering process.
Instead of marketing products, Walmart could offer customers a subscription to a service. The algorithm-operated service will ship customers the products they regularly buy and eliminate the need for shopping.
Eliminating shopping could help Walmart make more money by reducing its expenses. Galloway thinks Walmart plans to buy 7. Galloway believes Walmart management plans to add TikTok algorithms to its Walmart.
TikTok Global will not own Doyuin or share in its revenues. Thus, there is no evidence TikTok Global will make money. TikTok Global could make money by selling its algorithms to other companies. Several social media companies offer similar products to TikTok Global.
TikTok was not the first Chinese-owned social media app banned in the United States. WeChat had 1. Tencent claims over million people used WeChat Health to get information about coronavirus in WeChat Pay had 1. Tencent holds a significant stake in Snap Inc. Statista estimates Fortnite had million players in May
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