The classic trefoil is now used exclusively for traditional products. The new logo features the iconic three stripes that form the triangular shape of a mountain. It represents the challenges athletes face. Your Next Shoes. Where Are Danner Boots Made?
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Two clicks install ». Download Close. Rate it:. In the minds of millions of customers, Adidas is closely associated with three stripes. However, it turned out that the same icon was already used by Karhu Sports, a major shoe brand. To resolve the dispute, Adolf Dassler, the founder of Adidas, purchased the trademark for the sum equivalent to 1, euro as of today and two bottles of whiskey.
By the early 70s, the Adidas logo got three parallel stripes. As a result of the rebranding campaign, the company introduced a revisited emblem with a trefoil. In , the public saw a new logo version — three tilted stripes resembling a mountain. The Adidas logo as we know it today was designed in the early s and features a circle crossed by three curvy lines.
Initially, Adidas added stripes to its running shoes to make them more durable. By the way, the runner Jesse Owens won the Olympics wearing the Adidas shoes. The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what.
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