In , there was a record 94 events held during the festival. Old favorites came and went and new events emerged. As the festival moved into the new century, success continued with large crowds and a significant economic impact. In response to the tragedy of September 11th, a moment of silence, lit by candles along the river bank, was held the final Saturday evening of the festival and the Bank of America River Run featured red, white and blue shirts worn by runners to form a United States flag.
After a difficult , events moved back to the core area of downtown with the west bank stage and Kennedy Plaza becoming the focal points for concerts. The quality of the water in the Arkansas River became an issue as City officials began more closely monitoring the levels of bacteria.
Stinky the Fish became a well-known icon from the poster, appearing everywhere in the media and on TV. Good weather and record crowds were enjoyed that year. The poster artwork competition ended in due to a lack of interest by local graphic designers and the design for the poster was created by several local advertising agencies through the year Music continues to play a major role in the festival with several popular artists entertaining festival crowds including Daughtry, Nick Lachey, Huey Lewis and Kansas.
With declining participation and a lack of enthusiasm by festival attendees, the antique bathtub races came to a conclusion in An entryway to the festival food court at Century II was created in and erected every year to enhance the visual image of the festival. Riverfest continues to be what the original founders had intended, a mechanism to build community pride, to bring people together and to focus attention on our great natural resource the Arkansas River.
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